Have you seen our latest TV ads? Or our new videos gone viral?

The Sorry campaign features children freshly recovered from their stay at the Montreal Children's Hospital. And guess what? They're back to their usual shenanigans as if nothing happened! The staff at The Children's apologize, because they’re never going to stop helping kids get back to being mischievous—and maybe even a little bratty. Because a bratty kid is a healthy kid.

A campaign that will dazzle you!

Bus shelters, giant billboards… you can’t miss them! Our cheeky posters show what happens when kids are healthy again. Have fun discovering them all.
Thanks to donors like you, The Children’s can offer world-class care and help its young patients regain their boundless energy. Every donation is another step towards healing. And you’re in luck, because our generous and loveable spokesperson P.K. Subban is at it again. Until December 31, he’ll to match every gift made to the Foundation (up to a total of $250,000) so you can help twice as many children get back to being little brats. The Hospital staff are going to be apologizing a LOT !