The Montreal Children’s Hospital Foundation Launches the “We can all be Superheroes” Campaign

Our goal: to give 100,000 masks to young patients and families visiting the Children’s to help protect them from the risks of COVID-19

The government now recommends the wearing of a mask when visiting clinics or the hospital. To respond to this urgent need and help protect the thousands of sick children and families who visit the Montreal Children’s Hospital, the Children’s Foundation has launched the “We can all be Superheroes” campaign, thanks to the support of generous founding partners, Bell, Caisse de dépôt et placement du Québec, Desjardins Group, The DGDM Family Foundation, The Hon. Yves Fortier, PC,CC,OQ, Murray and Karen Dalfen, National Bank, Pfizer Canada, RBC Foundation, and TFI International, that have each donated a minimum of $25,000 to the We can all be Superheroes campaign.

This fundraising campaign aims to give 100,000 free reusable masks to young patients and parents who come to the hospital.

“Despite the difficult economic climate, now is not the time to abandon our children, which our invaluable partners understand. Their contribution has allowed us to launch this campaign to help equip young patients and their families with hospital-approved masks that are suitable for the faces of children and adults. The masks are reusable, washable and made in Quebec. From the bottom of my heart, thank you,” says Renée Vézina, president of the Children’s Foundation.
A $10 dollar donation provides one mask.

The Foundation is calling upon the generosity of Quebecers to help protect some of the province’s sickest kids and reassure families who must frequent the Children’s for medical appointments.

“This initiative will help maintain a high standard of infectious disease control throughout the hospital, especially for patients who visit the Children’s regularly, and will reduce our use of disposable masks,” says Martine Alfonso, associate president and executive director of the McGill University Health Centre. “We believe children and their parents will appreciate having masks tailored to their needs for hospital visits during the COVID- 19 pandemic.”
Together, let's all be superheroes!

Each year, the Children’s, which serves 63% of Quebec’s territory, sees 200,000 young patients, including 77,397 who go to the emergency department and 94,561 to ambulatory clinics. Among these thousands of patients are some of the sickest children in the province. Until a COVID-19 vaccine is developed, health experts predict the coronavirus will continue to circulate among the population, presenting a high risk for vulnerable populations.

By offering 100,000 free masks, the hospital will be able to respond to the expected traffic in the coming months and come to the aid of families who are unable to pay for this protection. Thank you donors!

To make a donation or learn more about the We can all be Superheroes campaign, visit